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Part IV. Management

If leadership is the forest, then management is the trees. Day to day, it’s what consumes your time, and it’s imperative that you get it right.

In Part III, we laid the groundwork for great management: forming a strategy, managing the culture, managing yourself. In this part, we’ll dive into the details. How should you talk to your employees? When do you argue? When do you order? How do you recruit? How do you work with your board of directors? We’ll even get down to the nitty-gritty of startup details, with quick tips on tactical decisions that, made wrongly, can cause you infinite headaches.

This part is all about the day-to-day management that will unlock your company’s greatness—or leave you quibbling in bankruptcy.