Chapter 32. Conclusion

Your company will face disaster and adversity. Even more deadly, it will face tedious minutiae and blandness. As the CEO, it is your job to keep your head up: to watch where the company is going, challenge the direction, and make sure that the company is executing against its most important goals.

This may or may not come naturally to you, but do not let a day go by where you are not thinking about it.

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