Chapter 20. How Much Youâre Worth
Most startups begin thinking about financing by pondering the question, âHow much are we worth?â While this seems like a reasonable question to ask yourself before you begin negotiating this exact fact, itâs oddly irrelevant to the discussion.
Thatâs because there is almost no metric that can assess the value of the typical âtwo founders and a dog (and we donât have the dog yet)â startup. How much is your idea worth? Your background? Your untested prototype? The three friends you cajoled into buying âenterprise licensesâ? The thousand users of your beta? MBA-type readers can discount-cashflow themselves to pieces, but a startupâs value is simply not determined by evaluating its assets.
So if someoneâs going to invest in you, how much of the company do they get? To figure this out, you need to know your premoney valuationâhow much your company is worth. Yes, the thing I just told you that you canât calculate.
Hereâs how it really happens. First, startups are valued by the market. This is often the dominant factor. What are similar companies getting as premoney valuations? Active investors know exactly where the market is at; itâs their job. Savvy angels and startup founders know where to go for this information as well: the lawyers. The big firms do hundreds of venture deals each year and keep accurate aggregate data on each of them. Great attorneys can tell you exactly what the premoney valuation range is for your ...
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