Hooked

Thanks and acknowledgements

Thanks to all who contributed to this book.

First and foremost, thanks to D. Many further thanks to Thomas Bayne and the rest of Mountainview Learning, who introduced me to some of the great case studies in this book, and to the business brain science way of thinking. To find out if you could benefit from Mountainview’s fantastic brain science insights, visit http://mountainview.co.uk/assumptions-quiz/

Thank you Nathalie for your support. Likewise, thank you Adrian, Dimitros, Gorkan and Tomas at UCL.

And thank you to Eloise and her colleagues at Pearson for all of their hard work on the book.

Publisher’s acknowledgements

We are grateful to the following for permission to reproduce copyright material:

Photos

Photo ...