Praise for #hooked
‘Transplanting an idea is a little like transplanting a human organ: the natural human response is to reject it. Patrick Fagan’s book gives you access to the psychological equivalent of immuno-suppressants - the creative techniques and stories which allow a new idea or message to avoid automatic rejection.’
Rory Sutherland, Vice Chairman, Ogilvy & Mather
‘This book is essential reading for anyone wanting to bridge the gap between the science and practice of influence. Packed with original, yet evidence-based, suggestions, it digests the core findings of behavioural economics and psychology to help readers make smarter decisions and increase their impact on others. Highly recommended!’
Tomas Chamorro-Premuzic, Professor of ...
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