About the author
Patrick Fagan is a consumer psychologist with both academic and commercial credentials. He is currently an Associate Lecturer in Consumer Behaviour and Psychology of Marketing and Advertising at Goldsmiths, University of London, and a Lecturer in Consumer Psychology at London College of Fashion, University of the Arts London. He has published a number of papers on topics ranging from price psychology to Facebook psychology, and has written for publications including The Guardian, AdMap and Psychology Today. He is a frequent media contributor on consumer psychology and has been interviewed for print, radio and TV by companies like the BBC, Evening Standard and London Live.
Commercially, Patrick has been applying behavioural science ...
