Hooked

Book description


In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Product information

  • Title: Hooked
  • Author(s): Patrick Fagan
  • Release date: May 2016
  • Publisher(s): Pearson Education Limited
  • ISBN: 9781292074450