Case in Point: Advantage Computers Inc.
Advantage Computers Inc. is a company that was built on lessons learned. The company started off small with a simple service: Its people captured digital stills of a homeowner’s property, artifacts, and assets and then cataloged them for potential insurance purposes. They started with a simple camera and simple shots; the service was not complex. But the principals had a natural interest in customer service and in making the most of whatever potential the company had. So they made a point of talking with all of their clients, as often as they could, asking what else they might be able to help out with. From a few clients who were art collectors, they learned of the need to capture very-high-definition images ...
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