Chapter 3. Establish Green-Light Rules
The last chapter looked at how Hollywood studios keep a keen eye on their portfolios of entertainment properties. They want to leverage these properties in order to maximize profit positions. That’s why the studios are so attracted to sequels, spin-offs, merchandising rights, and novelizations—these avenues open new income streams for existing products. At the same time, studios are always on the lookout for new properties with potential not only for strong box office performance but for strong ancillary life as well. So all new movie proposals are assessed against a set of criteria that include examining the current balance of the production mix with considerations of after-market options. New projects that ...
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