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Holiday Makers by Jost Krippendorf

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13

About the concept of a balancedtourist development

Don't consider the promotion of tourism an endin itself nor a panacea – strive for a diversifiedeconomic structure – avoid a ‘single-crop’ economy

This proposal refers to an aspect of development which is almost never discussed in tourist target areas: that more tourism, i.e. more arrivals, more restaurants, more souvenir shops, more beds, more transport capacity, and more foreign exchange earnings – whatever the yardsticks used for measuring growth, they do not automatically mean greater well-being. Development and progress should be measured in terms of higher incomes, more satisfying jobs, social and cultural facilities, better housing, etc. The aim should not be just a higher gross national ...

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