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Holiday Makers by Jost Krippendorf

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12

The strategies and their philosophies

Create a new, better tourism – what a utopian undertaking! How can this enormous machinery be changed? We said at the very beginning of our book what our general principles and ideas should be and what we should be striving for: ‘The ideal we need is a harmonized co-operative world in which each part is a centre, living at the expense of nobody else, in partnership with nature in solidarity with future generations.’1 Having analysed how the holiday machinery works, we can now see even more clearly how apt this formulation is. Humanization refers to all the measures which bring us closer to that situation, be it in the area of travel or any other field.

Before presenting our thoughts about the proposals ...

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