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History Lessons by Jonathan Gifford

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Nothing is more impressive in a manager than to lead from the front. This can take many forms, the most obvious of which is the traditional concept of not asking anybody else to do what you wouldn’t do yourself—of exposing yourself to danger along with your troops. The military analogy is not so far-fetched: it is inspiring when a manager picks up the phone to talk to a key client if there is a problem; when they step in to mediate a dispute; when they stick their neck out to make the case to senior management for the needs of their own team or division; when they take on a difficult interview with the media; when they are seen to be out and ...

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