“Okay, we put the ad on our Website. We can just sit back and wait for the résumés, right?”
—Optimistic hiring novice
“Sourcing” is a word used by recruiters to mean “attracting” suitable candidates who can become productive employees. Effective sourcing techniques usually require a large component of either time or money, but by specifying and developing a range of sourcing techniques—the Web as well as local and trade newspapers, for example—for use during the recruiting process, you can exploit your sources to attract the most suitable candidates. The sourcing techniques presented in Table 4-1 reflect ways to use time and money to your best advantage.