Hire and Keep the Best People

Introduction: The Critical Skill

The critical constraint on the growth and success of your business, or any business, is the ability to attract and keep good people. All other resources are freely available and can be acquired with relative ease. You can get all the capital, real estate, furniture, fixtures, manufacturing and distribution equipment, and packaging and marketing materials you need. But what makes all these factors productive and profitable is the quality of the people behind them, and there has never been such a shortage of high-quality people as we are experiencing today.

Employers in the twenty-first century have to make a major mental paradigm shift. They have to direct their thinking completely away from earlier times, when ...