CONTENTS
PART 1Word of Mouth Recommendations: Marketing’s Holy Grail
CHAPTER 1 Stew Leonard’s and the 30-Minute Recommendation
CHAPTER 2 Why Angie and Her List of Recommendations Are Worth $1.4 Billion
CHAPTER 3 Fixing What Advertising Has Broken
CHAPTER 4 A Whole New Model for a Whole New World
CHAPTER 5 The Power of Positive Recommendations
CHAPTER 6 Why, Where, and How We Recommend
PART 2The Road Map to Recommendations
CHAPTER 9 Plan: Articulating Your Shareable Story, Boosting Your ...
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