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Building a Shared Commitment to Excel

People won’t get fulfillment from an organization that isn’t recognized as being high performance.

—Brian Walker, Herman Miller

You create an environment that’s self-governing. You can’t govern it all.

—Doug Conant, Campbell Soup Company

HAVING A HIGHER AMBITION is one thing, but it’s quite another to actually deliver on the promise of creating and sustaining superior economic and social value. To do so requires that leaders throughout the organization commit to raising aspirations and performance expectations. As Tim Solso of Cummins explained, “it is not enough for a company’s people to have a ‘best efforts’ mind-set, in which they say to themselves, ‘I’m smart, I work hard, I did everything I could, ...

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