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Higher Ambition: How Great Leaders Create Economic and Social Value by Tobias Fredberg, Nathaniel Foote, Russell A. Eisenstat, Michael Beer

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Leading with a Higher Ambition

It’s believing in the potential of what you want to be, as opposed to describing what you are. That intention . . . attracts opportunities to you.

—Roger Dickhout, cofounder and CEO of Pineridge Group

WHAT DOES IT TAKE to lead with a higher ambition? What are the core characteristics and capabilities of the leader who is able to build and sustain institutions that create both economic and social value? How does he or she approach the task of leadership?

Consider Doug Conant, CEO of Campbell Soup Company.

Russ Eisenstat and a colleague, Chris Richmond, met with Conant at his office in Camden, New Jersey, to discuss how, under his leadership, Campbell had returned from a near-death experience to its current position ...

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