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Higher Ambition: How Great Leaders Create Economic and Social Value by Tobias Fredberg, Nathaniel Foote, Russell A. Eisenstat, Michael Beer

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Introduction

OVER THE LAST FOUR YEARS, we have engaged with, learned from, and been inspired by thirty-six CEOs from around the world, all of whom share a higher ambition. These leaders are not content to just make their quarterly numbers; they are committed to creating institutions that sustainably win, with their people, their customers, their communities, and with their shareholders. These leaders are working to fully realize the potential of their firms to create superior and lasting economic value. At the same time, they are putting their shoulders to the wheel to create superior social value. And they seek to accomplish both goals simultaneously.

That is their higher ambition.

This ambition distinguishes the companies we profile in this ...

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