O'Reilly logo

High-Tech, High-Touch Customer Service by Micah Solomon

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter 2the customer remains the sameeverything that isn’t new under the sun

not to go all ecclesiastical on you, but there’s an awful lot that isn’t new under the sun when it comes to customer desires. The basic recipe for what customers want remains the same as ever. Not necessarily in the same proportions as in bygone eras (or even last month) but containing the same ingredients nonetheless.

This reality can be missed in the rush of round-the-clock tweets and RSS feeds. But while there’s much that ever-advancing technology has emphasized, escalated, and intensified in customer demands, when you cut through the digital clutter, what customers require to be satisfied is, at the core, a classic: value. Not necessarily price, but value. (Price, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required