Publisher’s Note:
Memo to the CEO
Authored by leading experts and examining issues of special urgency, the books in the Memo to the CEO series are tailored for today’s time-starved executives. Concise, focused, and solutions-oriented, each book explores a critical management challenge and offers authoritative counsel, provocative points of view, and practical insight.
Also available:
Climate Change: What’s Your Business Strategy? Andrew J. Hoffman, University of Michigan John G. Woody, MMA Renewable Ventures
Five Future Strategies You Need Right Now George Stalk, the Boston Consulting Group
Manage the Media (Don’t Let the Media Manage You) William J. Holstein, award-winning writer for the New York Times, Fortune, and Barron’s
Lessons from ...
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