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High Performance with High Integrity by Ben W. Heineman Jr.

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IV. The Toughest Issues

The core principles and practices described in the previous section apply across the broad range of business operations. But they are particularly significant in dealing with recurring, complex, and vexing issues of this global era—issues that demand special CEO attention. These include emerging markets, acquisitions, crisis management, public policy, and reputation.

I’ll consider these issues separately in the following pages. It’s worth noting, though, that they are interrelated. A good reputation grows out of effective crisis management and defensible positions on public policy. Integrity in emerging markets depends, in part, on the effective integration of acquisitions.

Emerging Markets

During my time at GE, whenever ...

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