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High Performance with High Integrity by Ben W. Heineman Jr.

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II. Fusing High Performance with High Integrity

Global capitalism must candidly face a fundamental problem of integrity: at the very heart of high performance lie fundamental forces that, if left unconstrained, cause corporate corruption.

Top-performing companies apply relentless internal pressure on their people to hit basic financial goals for net income, cash flow, and stock price. Other targets, too, may be critically important: achieving specific returns on investment, equity, or assets; hitting sales or service goals; meeting product development or product launch schedules; and attaining productivity increases, to name a few.

Pressure begets more pressure. “Stretch targets” may put numbers on steroids. The explicit “nice to hit” target ...

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