High Performance Sales Strategies

Conclusion

I hope you have enjoyed this book and found it useful. I can assure you that if you put all of this together in your Critical Hours then you will really excel in new business sales. Remember that it is important to do it all – don’t short-cut the process as that will lessen your chance of success.

Much of what I have described for new business sales also overlaps other sales roles but each part will also have its own set of special skills. Other roles include:

• Cold-calling to make appointments
• Outbound telesales
• Inbound telesales
• Customer service on the phone
• Desk-based account management
• Account management
• Strategic account management
• High-value complex sales
• Super complex sales (£50m+ deals that take two to three years to complete) ...