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The competencies of the Critical Hour

The Critical Hour is the product of years of development and refinement. It has taken shape over this time to become the well-oiled machine it is today. This position is the result of evaluating tens of thousands of sales people and also the academically rigorous testing of the solution by one of the UK’s leading business schools.

We now know that measuring the five Critical Hour competencies will give you all the objective information you need about your sales force to fully pinpoint the areas that truly need attention and development. For example, a sales person who is consistently facing a heap of objections in the closing phase of the sale may find themselves being put on an objection-handling ...

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