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What is the Critical Hour?

Would you like to vastly improve your chances in a new business meeting, confident that you’ll win that business within the hour? If you manage a sales team, how would you like to improve the ability of your whole team when it comes to winning new business? However good a sales person you are, I’m willing to bet that through this book I can give you a more effective strategy, improve your selling process and offer additional techniques and tactics that will improve your sales performance.

In my experience, very few people know how to be truly outstanding in a new business meeting, and say and do exactly the right things to optimise their chances of walking away with a deal. This book will either confirm that ...

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