About the author
To say the author Russell Ward is passionate about ethical sales would be an understatement. He bought and sold property for nine years before moving into sales when the market crashed in 1989. His career spans from selling Christmas trees, carpet cleaning and helium balloons door-to-door to being European Sales Director at MAID plc. There he developed a sales force of 165 across 13 countries in two years from scratch which returned the fastest growth in the industry in the UK of £26m in 1996. He was a highly successful Sales Director for 11 years in four different industries before starting Silent Edge Ltd in 2002.
Having spent £700,000 on sales training courses that delivered no long term change in behaviour, and realising ...
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