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High Impact Marketing That Gets Results by Ardi Kolah

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10

Top 10 ways to save money in marketing

In this chapter:

  1  Seek an opportunity in adversity

  2  Do more with less

  3  Think and act flexibly

  4  Keep it simple

  5  Use the web

  6  Avoid dependency relationships with external agencies

  7  Spend less than others say you should on marketing

  8  Don’t just market to people you know – network

  9  Collaborate with your customers and clients for profit

10  Know your ends from your means

Introduction

The philosophy of Guru in a Bottle® is that with the right tools and know-how, you’ve the ...

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