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High Impact Marketing That Gets Results by Ardi Kolah

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9

Top 10 common marketing mistakes to avoid

In this chapter:

  1  No vision or purpose to the marketing effort

  2  Assuming you know who your customers or clients are

  3  Linear thinking rather than creative thinking

  4  Looking at the world from your point of view

  5  Failing to understand the link between marketing and selling more stuff

  6  Being in ‘transmit mode’ rather than in ‘receive mode’

  7  Living in the past

  8  Not thinking in terms of outcomes but outputs

  9  Not learning from your customers and clients

10  Not learning from your mistakes

Introduction

By the time you’ve reached this section of the book, you should have ...

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