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High Impact Marketing That Gets Results by Ardi Kolah

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8

Using promotions

In this chapter:

•  Objectives of sales promotions

•  Use of creativity in sales promotions

•  Off-the-shelf promotions

•  Joint promotions

•  Price promotions

•  Premium promotions

•  Prize promotions

•  International sales promotions

•  International Chamber of Commerce (ICC) Code 2011

Introduction

Sales promotions are one of the most popular marketing devices for driving customers to visit a store or website. The holiday season provides an ideal opportunity to think about running a sales promotion, although with the global ...

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