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High Impact Marketing That Gets Results by Ardi Kolah

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6

E-marketing, m-marketing and direct marketing

In this chapter:

•  Nature of e-marketing

•  Building a mouse trap

•  Search engine optimization (SEO)

•  Websites of tomorrow

•  Social e-marketing

•  Framework for measuring e-marketing

•  The world of Twitter for business

•  Blogging in real time

•  The world of Facebook for business

•  Best practice in m-marketing

•  Effective use of direct marketing

Introduction

This chapter is wide in scope as there are parallel lessons to be drawn between e-marketing, m-marketing and direct marketing and ...

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