In this chapter:
• Growth of out of home (OOH) advertising
• Best practice in creating traditional signage
• Best practice in creating posters
• Modern use of ambient media
• Future use of quick response (QR) codes
• Alternatives to QR codes
• The future of OOH advertising
Out of home (OOH) advertising such as signs, posters and ambient media are often referred to as ‘above-the-line’ advertising and tend to command a bigger slice of the marketing budget.
In the past, it was common practice ...