O'Reilly logo

High Impact Marketing That Gets Results by Ardi Kolah

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

Signs, posters and ambient media

In this chapter:

•  Growth of out of home (OOH) advertising

•  Best practice in creating traditional signage

•  Best practice in creating posters

•  Modern use of ambient media

•  Future use of quick response (QR) codes

•  Alternatives to QR codes

•  The future of OOH advertising

Introduction

Out of home (OOH) advertising such as signs, posters and ambient media are often referred to as ‘above-the-line’ advertising and tend to command a bigger slice of the marketing budget.

In the past, it was common practice ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required