In this chapter:
• Basic principles of writing great marketing copy
• How to prepare high impact marketing brochures
• The mechanics of press ads
• Effective use of print copy
Let’s start by asking two simple questions: Do customers or clients desire a relationship with your organization? Who is it that they would have the relationship with – the organization, the brand, the product or the person?
According to UK marketing guru Peter Fisk, marketers need to focus on understanding what makes ...