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High Impact Marketing That Gets Results by Ardi Kolah

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4

Brochures, press ads and print copy

In this chapter:

•  Basic principles of writing great marketing copy

•  How to prepare high impact marketing brochures

•  The mechanics of press ads

•  Effective use of print copy

Introduction

Let’s start by asking two simple questions: Do customers or clients desire a relationship with your organization? Who is it that they would have the relationship with – the organization, the brand, the product or the person?

According to UK marketing guru Peter Fisk, marketers need to focus on understanding what makes ...

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