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High Impact Fee Negotiation and Management for Professionals by Ori Wiener

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Critical first steps: planning

      08

Every battle is won or lost before it is ever fought.

If you know your enemies and know yourself, you can win a hundred battles without a single loss.

If you only know yourself, but not your opponent, you may win or may lose.

If you know neither yourself nor your enemy, you will always endanger yourself. (SUN TZU, THE ART OF WAR, SIXTH CENTURY BC)

As is the case in most other aspects of life, the more one prepares and plans for a major activity the more likely a positive outcome. This is one of the most consistent observations made by all authorities in this field (Guth, 2008; Raiffa, 1982). Sarah Fenwick, a sports psychologist and multiple record holder, and international paragliding champion refers ...

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