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High Impact CVs: 52 brilliant ideas for making your résumé sensational by John Middleton

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49Manage the brand called You

A unique selling point will make you stand out from the crowd. So, what makes you so special?

What particular combination of skills and experience might give you an edge over others going for the same job?

‘It’s this simple: you are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.’

That’s a quote from Tom Peters, probably the world’s best known (and best paid) management guru, in an article called ‘The Brand Called You: You Can’t Move Up If You Don’t Stand Out’ that he wrote for Fast Company magazine in August 1997. In a nutshell, the article proposed that we should manage our career ...

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