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High Impact CVs: 52 brilliant ideas for making your résumé sensational by John Middleton

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44Perfect your personal elevator pitch

How to use your CV as a basis for developing a succinct and memorable personal ‘commercial’ that will register you positively with other people.

Let’s face it, the question on everyone’s lips on meeting somebody for the first time is more often than not, ‘So what do you do then?’

There we are, say, at a party or a wedding and one of the first ways we try to pin down the person we’re talking with is to find out what they do for a living. In these more egalitarian times, we’re not necessarily that bothered about whether we’re talking with a captain of industry or a plumber – we just want to know. Perhaps, like me, however, you’ve occasionally been at the receiving end of a brain-numbingly dull answer ...

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