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Hidden in Plain Sight - How to Create Extraordinary Products for Tomorrow's Customers by Simon Steinhardt, Jan Chipchase

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* Global population was 7,045,832,082 as of October 15, 2012, according to the U.S. Census Bureau’s International Database.

* Based on 2005 data for $USD Purchasing Power Parity (PPP), according to the 2008 World Bank Development Indicators report.

* As of 2006, the rate of mobile phone ownership in Uganda was 4 percent, while the rate of usage was 80 percent.

* When the project goal includes design we often call these “pop-up studios,” with the setup mimicking much of the larger home-base studio setup, albeit with adjacent living accommodation.

* And seasoned journalists. For some reason journalists think that I have their job, but with a bigger expense account and without the deadlines.

* One of my tests for understanding people’s cultural ...

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