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Hidden in Plain Sight - How to Create Extraordinary Products for Tomorrow's Customers by Simon Steinhardt, Jan Chipchase

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Chapter 4

You Are What You Carry

I want you to take an inventory, either in your mind or on the nearest available surface, of all the objects that you carried with you when you went out today. Set aside your clothes (which are worn, rather than carried) and start by rummaging around in each of your pockets. Next, open up your wallet, bag, handbag, and/or purse, go through each compartment, and fish out each and every item, including the detritus at the bottom of the bag. For any clusters of things such as keys on a keychain, notes, or receipts, place each one side by side. I want you to take stock in them as individual objects, spread out next to one another, and also appreciate the whole.

Now consider how you came to carry each item with you ...

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