INDEX
A
Abbot Meade Vickers
Abbott, David
ABC
ab workout machines
access, in content
ACNE
Adams, James
ad claims
authenticity of
in digital ads
exaggeration in
truth of
Adcult USA
ad design
adjectives, brands as
ad schools/universities
advertising
as art
people, effect on
public skepticism about
sales and
as storytelling in service to brands
Advertising: Concept and Copy (Felton)
advertising, enemies of
advertising, history of
books on
industry changes and
advertising, types of
banner ads
bathroom ads
billboards
buzz marketing
direct response TV (DRTV)
editorial ads
geomarketing promotions
guerrilla ads
image ads
infomercials
interstitials
long-copy ads
media stunts
mobile ads
parodies
postcard advertising
product launches
public service ads
radio ads
spokesperson/spokespeople
transactional ads
TV commercials
viral ads
word-of-mouth
See also digital ads; print ads
advertising agencies, working in
advertising business
achieving excellence in
Creative Revolution and
getting into
greatness of, belief in
protecting work in, time spent on
public perception of
salaries in
Advertising by Design (Landa)
Advertising Concept Book, The (Barry)
advertising pioneers
advertising projects, six phases of
AgencySpy.com
Ahern, Brian
Air Force One
Aitchison, Jim
AKQA
Alka-Seltzer
Allen, Aaron
Allen, Woody
Allstate Insurance
Ally, Carl
alternate reality gaming (ARG)
Altoid’s
ambient advertising
American Express
American Floral Marketing Council
American Legacy Foundation
Ameritrade
Anacin
Anderson, ...
