Advertising Research Foundation, 11
AMA. See American Marketing Association
American Marketing Association (AMA), 6
Attention economy, 2
Attention-Interest-Desire-Conviction (A-I-D-C) framework, 13
Audience engagement, 39
Binch, Winston, 86
Brainstorming, 8
Caddell, Bud, 86
Carmody, Tom, 7
Catch-A-Treat, 5
Charney, Jeff, 27
Clock bracelets, 83
CMS. See Content marketing strategy
Company−customer engagement, 13
Consumer
behavior research, 6
defining, 5
Content
on audiences, 43–44
editorial calendar, 44–46
manage step, 47
measure step, 49–50
monitor step, 48–49
production process, 52–53
Content creation
earned content, 41
engage management, 35–37
marketing strategy, 34–35
owned content, 40–41
paid content, 40
tactic happy, 33
Content dimension, ...
Get Herding Cats now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
