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Herding Cats by Michael Weiss, Andrew Rohm

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Chapter 8

The New Front Line

We all know the numbers to date: 1.2 billion people worldwide on Facebook; almost 200 million Twitter and over 70 million Pinterest users (80 percent women, by the way); 100 hours of video uploaded to YouTube every minute; and 500 years of YouTube videos watched on Facebook every day—this mind-blowing list of social media’s reach and its status as the fastest growing medium for content creation goes on and on. As recent as 10 years ago, the volume of content produced and the number of consumer touch points and metrics were nowhere as numerous as they are today. More than that, brands didn’t even need to consider this complex and still-growing media ecosystem. Life was simple.

Now, every minute of every day we are ...

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