Digital and Social Media Marketing and

Advertising Collection Has Many Forthcoming Titles, Including…

Vicky Crittenden, Babson College, Editor

Digital and Social Media Marketing: Keeping it Real by Nathalie Collins

Online Consumer Insight by Geraldine Rosa Henderson

Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamath Brito

Social Media Roots: The First Decade of the Digital Media Leadership in the Influence Economy  by Cindy Gordon

Mobile Marketing: A Plan For Strategic Success by J. Barry Dickinson

Mobile Marketing Strategies: by Karen Mishra

Information Privacy in the Marketplace Perspectives on the Information Exchange Between Consumers and Marketers by George Milne

Digital ...

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