INTRODUCTION
“Hello, my name is Alexandra.” Sounds simple enough. But people often butcher my name: “Alexandria,” Alexandrea,” “Alexia.” And much to my annoyance, the 100 percent male version, “Alexander.”
What about your first and last names? Are they tricky to spell? Difficult to pronounce? Hard for people to remember? This trifecta of trouble is rampant among brand names: Sur La Table, Iams, Flickr, Saucony, Eukanuba, Xobni. Those are just a handful of head scratchers that consumers struggle with. But unlike the name you were born with, or married into, these easily bungled names were intentionally created by companies. At the time, these businesses may have thought they were being clever. But even after being in business for years, these ...
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