CHAPTER 7
Pros and Cons
After reading this book, you may be tempted to change your name. While I can’t advise you without knowing your exact situation, I can share the pluses and minuses of name changes.
One concern you may have is that your customers know you by your current business name and won’t be able to find you if you change it. While that may have been the case twenty years ago, now with email, website redirects, blog posts, and social media tools, it’s now easy to keep your customers in the loop. In Chapter 1, I wrote about high-energy public relations pro Lynette Hoy, who after years of using her own name, “Lynette Hoy PR,” changed ...
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