Ask Alexandra
What is your favorite brand name ever?
Kryptonite, the industrial-strength bike locks.
Why do you have such a beef with the name Xobni?
It’s not just that the name is hard to spell, pronounce, and understand. Years ago I sent Xobni a shiny Head Scratcher of the Year trophy, and they never sent a thank-you card.
Can I send you SMILE and SCRATCH names that I see?
Please do! Tweet good and bad names to @eatmywords.com.
I’m too busy to come up with a name on my own. How much do you charge?
Our fees vary wildly depending on the size of the client, number of decision makers, domain name needs, trademark class saturation, and fun factor. Some clients have paid us in trade with ice cream and chocolate, and others have forked over as much ...
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