ABOUT THE AUTHOR

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Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. An animated guest on TV news shows, she is frequently quoted in the press and has been featured in leading business publications, including the Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State University, and USF’s School of Management and its alumni association. She has also presented to Procter & Gamble alumni, UnCollege, In-House Agency Forum, General Assembly, and many ...

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