Building a Communications Plan
Leaders for Kaiser Permanente (KP) noted in the 2011 HIMSS Davies Award application for their KP HealthConnect EHR that they credited their communication initiatives for “creating awareness, building knowledge, managing expectations, motivating end users, and building proficiency.”23 As part of their communications plans, they included vehicles such as a central Intranet site, leadership messaging, weekly e-newsletters, regional communication tactics, and videos. Other health systems also employ e-mail updates, end-user training, superusers who function as subject-matter experts, and champions to secure buy-in for system adoption.
A 2009 article by Chad Eckes, CIO, and Edgar Staren, MD, entitled “Communication Management’s ...
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