Chapter 23

Market Implications

The great enemy of the truth is very often not the lie—deliberate, contrived, and dishonest—but the myth—persistent, persuasive, and unrealistic.

–John F. Kennedy (1917–1963)

This guidebook is written in a format that will help you navigate through the complex, multifragmented, multisegmented healthcare market. Healthcare is so convoluted that a road map is required just to understand all the parties involved, let alone what was done and for how much. Here is what it all really means.

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