You don’t always have the data you need.
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Elmer Priestley has opened his Elvis store, MakeMeElvis.com. Demand has been huge. He’s sold a number of studded polyester jump suits, many fake sideburns, and hundreds of pairs of sunglasses.
Each time someone buys something, Elmer collects a new email address. He uses these to send out newsletters about sales at his store. Right now Elmer has to manually go through each email address in his list and copy and paste to send out his email advertising sales. It works, but it takes a lot of time and effort.
Elmer spends far too much time copying and pasting emails into the “To” field of his client email application. He wants to simplify the task of adding new email addresses and sending out mass emails.