Transition to Digital
Viewer relationship management, facilitating enhanced, interactive and personalized features, will aid broadcasters in developing brand awareness and loyalty. TV will move from a mass media to a one-to-one personalized experience.
As the audience of content consumers votes with its attention, time and dollars, the marketplace will determine (as always) what media business models will succeed in the DTV era.
This book covers some of the esoteric mysteries that enable HD and DTV to be commoditized. Based on human perception and digital technology, the engineering effort to bring this life-like sensory experience to the communication domain stands as a high point in the application of technology to increase understanding among ...
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