About the Contributors
is the David Bruce Smith Chair in Marketing at the University of Maryland’s Robert H. Smith School of Business.
is the T. Austin Finch, Sr., Professor of Business Administration at Duke University’s Fuqua School of Business.
is the president of Knowledge Kinetics, based in Reston, Virginia.
is a global coleader of the Digital Marketing and Sales practice at McKinsey & Company.
was a longtime professor of marketing at Harvard Business School.
is the Kim B. Clark Professor of Business Administration at Harvard Business School.
is cofounder and chairman of Intuit, based in Mountain View, California.
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